Vogue Arabia
Photography: @mr_puryear
Style:@nat_westernoff
Hair: @chloealicefrieda
Makeup: @chantalamarimua
Casting:@theospencercasting
Models: @jimai_hoth @official.renda
Production: @jjmediagroup @jimediagroup
Interview Alice Brace
Post Production: Nico Beltramino - NINA
Since taking the helm at #Burberry in 2022, #DanielLee is ushering the best of the historic brand into a fresh new chapter. The key: not taking himself too seriously. Speaking to #VogueArabia this month, the chief creative officer shares his vision for the beloved British brand. "It's good to not take yourself too seriously sometimes," Lee says.
"Burberry and what it stands for is joyful, and it should make people feel good when they wear it." It's perhaps this laidback attitude to luxury that draws in an international clientele, and one that can be seen in the Spring 2025 collection in particular. "It's about that contrast: relaxed yet put together at the same time," as the designer describes it. Swipe through for a peek at his designs, and pick up your copy of our #November2024 issue for the full interview.
"Burberry and what it stands for is joyful, and it should make people feel good when they wear it." It's perhaps this laidback attitude to luxury that draws in an international clientele, and one that can be seen in the Spring 2025 collection in particular. "It's about that contrast: relaxed yet put together at the same time," as the designer describes it. Swipe through for a peek at his designs, and pick up your copy of our #November2024 issue for the full interview.